Disaggregation

by Peyton Paxson (2010)

FOR decades, many Americans had only three choices on television. The three television networks—CBS, NBC, and ABC—attempted to attract as broad an audience as possible. The spread of cable, and later, satellite, television changed that, and broadcasting gave way to narrowcasting to smaller, more select audiences through a hundred channels or more. The total audience continues to grow as the nation’s population increases, but that total audience divides itself among an increasing number of television channels. We have an increasing number of media choices, and the media are targeting increasingly smaller niches, or segments of the market.

Delivering an Effective Oral Presentation

~A. C.“Buddy” Krizan at. al. (2008)

ALL the material you studied earlier in this chapter applies to the delivery of an oral presentation. You will want to use your voice effectively and project a strong presence. You will want to vary your  pitch, volume, and speed for emphasis while speaking. Enunciate sounds clearly and pronounce words correctly. Your poise and bearing should convey confidence, enthusiasm, sincerity, and  friendliness. Establish appropriate eye contact with your audience, and use natural gestures. Dress appropriately for the audience and the situation. You have prepared your oral presentation, and now you are ready to deliver it. Here are keys to guide you in successfully delivering your oral presentation.